Joseph “Fat Joe” Cartagena runs his own label Terror Squad Entertainment, where he is the CEO and main artist.  One of the preeminent MCs in the world during the past decade, very few have matched his longevity.  Fat Joe has found himself at the top of the rap game thanks largely to the huge hit "What's Luv" with Ashanti, as well as tracks like "We Thuggin" with R. Kelly and the classic, "Flow Joe.”  His success rose after the release of each of last six albums.